Media Training
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Blue Neptune provide practical media training courses designed to teach how to write a press release, how to conduct a journalist interview, how to brief the press and handle media relations. Our media training course is designed to make dealing with the press at any level a positive experience that is beneficial for both you and the journalist.

Atoll from the airOur media training course is a two day programme that is designed to teach you all you need to know to be able to build a long term and mutually beneficial relationship with the press in your chosen industry.

You will learn:

  • How to write press releases and get yourself in the press without spending a lot of money on Advertising
  • How to conduct interviews with journalists
  • How to get the best out of dealing with the press and enable you to handle your own PR without the aid of an agency
  • How to making PR work as an effective part of your marketing plan

This media training course is designed to be practical and workshop in nature - we will focus on how to make YOUR media relations better, not just discuss the topic in general. We will focus on who exactly you are targeting as media and how they work, who is your competition, what style of journalists are we dealing with etc. 

Whether you are regularly being asked to contribute to the media or you are just beginning to look at the media as a useful channel for creating more awareness of your business - then our media training course is exactly what you need. This course is designed with the needs of the SME in mind; large companies have communications managers and PR agencies to handle these things, most SMEs don't. Unfortunately many SMEs are unable to make the most out of PR as a marketing channel due to the cost of using a PR agency and a lack of media expertise in-house.

The cost of the course is dependent on the number of people taking part and whether you want to run the training on-site or at an external location. The point of this training is that you get an intensive and highly practical education session that involves practising what you learn before leaving the course. Everyone's needs are different and therefore the course will deliver the most value when customised for your individual requirements.

Specifics

  • Duration: One Day
  • Location: On your site or external location as you prefer
  • Cost: Depends on location and numbers. Call for quotation.
  • Number of participants: We provide this course on an individual basis or for groups of up to five people max from the same company.

For a small extra cost we can provide you with some follow-up mentoring and advice after the course. What this means in reality is that for example - you can send us the first press release you have to write for real after the course and we'll help you edit it. Or we can help you prepare for your next journalist interview or even sit in on it if you wish. This way we can help you take that next step to applying the principles of the course in the real world.

 

To make a booking or get more information on our Media training course please:

  • e-mail us on This e-mail address is being protected from spambots. You need JavaScript enabled to view it
  • or call on + 353 (0) 86 806 5889
  • or Skype us on blue.neptune